Morgan has worked in global health trends and consumer insight for over a decade, helping organisations understand shifting behaviours, attitudes and needs. His experience includes five years in global public health and behavioural science, where he first encountered GLP-1s as a weight-loss tool and explored the wider behavioural drivers of health and food/drink choices. An Oxford University alumnus, Morgan brings both professional expertise and personal conviction as to how insights can practically support healthier, more sustainable food systems.